1) Fix your Google Business Profile basics
Choose the most accurate primary category, add services, and keep hours consistent.
Add real photos weekly—storefront, team, work, and products.
- Use your real business name (no keyword stuffing).
- Add service areas if you travel to customers.
- Answer Q&A using Newark-specific wording naturally.
2) Build a Newark landing page that converts
Create a Newark-focused page with clear services, proof, and a strong call-to-action.
Include neighborhoods you serve and real local photos.
- Headline: Service + Newark (natural wording).
- Trust: reviews, photos, licenses, and guarantees.
- CTA: call + quote form above the fold.
3) Reviews: the fastest local ranking lever
Ask for reviews consistently. Respond to every review (yes, even the good ones).
- Send a review link after the job.
- Reply with service keywords naturally (without spam).
- Address negative reviews professionally and offer resolution.
Want help applying this locally?
Tell us your business type and neighborhood, and we’ll suggest a simple Newark-first tool stack.